FABLE LABS
AI Agency · Autonomous Sales Machine
Investment Summary · 2026
Confidential
An autonomous machine that finds customers, negotiates, and closes deals — without a sales department.
$10k + $2k
client price
2–3 mo
client payback period
Live
first client paying
$300k
ask for 6 months
Business Model

One-time implementation fee — $10,000. Subscription — $2,000 a month. The client pays less than the cost of a single fully loaded in-house salesperson ($3,500–7,000/month).

Revenue per client in year one: $34,000 ($10,000 + 12 × $2,000).

Unit Economics
Revenue per client / year 1$34,000
Client's alternative$3.5–7k/mo
Client payback period2–3 mo
Cost of servicegrows with client count
Team Economics
Developers (×3)$16,500
Technical Lead$6,500
Sales Manager$3,500
Legal + Finance$3,000
Infrastructure$3,000
Full team / month$32,500

Hiring in waves tied to milestones, not ahead of the money.

Break-Even Point

At $2,000/month subscription, the company reaches operating break-even at ≈16 paying clients — between the "Base" (10) and "Growth" (25) scenarios.

Market problem: 36% of B2B companies disbanded their sales teams over the past year — more than any other role.

Calculation: $32,500 ÷ $2,000. Emergence Capital, survey of 560+ companies, 2025.

Market
MetricValue
Our direct segment (AI sales agents)$4 → $15 billion by 2030, +30%/yr
Indonesia — companies scaling AI51%
Singapore — companies scaling AI56%
Indonesia — digital talent shortage by 20309 million people

Analyst forecasts; McKinsey × Singapore EDB × Tech in Asia, February 2026; Komdigi (Indonesia's Ministry of Communication and Digital Affairs), 2025.

Financial Scenarios — Year 1
ScenarioClientsRevenue
Base10$340,000
Growth25$850,000
Breakout50$1,700,000

Model scenarios, not a promise. Formula: number of clients × $34,000 per year.

$300,000
ask for 6 months
Team $32,500 × 6 mo ($195k) + hardware for the full engineering team, up to $50k one-time. Actual need is ≈$245k; the $300k ask leaves room for negotiation. Two tranches tied to milestones.
Fable Labs — hello@fablelabs.net · fablelabs.net
July 2026 · — Fable Labs team