In talks with Anthropic on a joint AI education campus at Nuanu, Bali
An autonomous machine that finds customers, negotiates, and closes deals. On its own.
The human salesperson is a ceiling and a cost center. The market is already moving past it.
Emergence Capital, "Beyond Benchmarks," survey of 560+ companies, April 2025
Indonesia faces a digital talent shortage of 9 million people by 2030, and current programs cover less than 20% of the need. This isn't a choice between AI and people — there simply won't be enough people.
Gartner, 2025 · Komdigi (Indonesia's Ministry of Communication and Digital Affairs), 2025
It scales like software, not like headcount.
The largest venture funds are backing this category — a signal that the bet is right.
From a form, an ad, a list, or an inbound message. The machine picks it up without waiting for a rep.
An empty record turns into a clear profile — who they are, what they do, what matters to them.
Live correspondence around the clock. The client interacts as if with a person — just without the delays.
It finds a time and puts the meeting on the calendar. No manual back-and-forth.
The machine drives it to a decision. A human steps in only where one is truly needed.
All of the work on a single screen. Pipeline, conversion, and active conversations — visible in real time.
| AI agents market overall | $5 → $47 billion by 2030 |
| Sales reps already using AI agents | 54% |
| Indonesia — companies scaling AI | 51% |
| Singapore — companies scaling AI | 56% |
The government has committed SGD 1 billion over 5 years directly into AI infrastructure and workforce training. The country already hosts more than 60 corporate AI development centers — Alibaba Cloud, IBM, NVIDIA, Oracle — plus its own regulatory framework (AI Verify, Project Moonshot).
This isn't about everyday infrastructure — it's about one specific sector. The digital economy and fintech in Jakarta, where government and business are pushing AI adoption while preparing 9 million digital specialists by 2030. This is the corporate and government sector in the business centers, not what's visible in Bali or the tourist regions.
Analyst forecasts; Salesforce State of Sales, 2026; McKinsey × Singapore EDB × Tech in Asia, February 2026; Komdigi (Indonesia's Ministry of Communication and Digital Affairs), 2025
Capital-efficient from day one. The first client is already paying — competitors spend tens of millions to reach that same point.
Price: $10,000 setup and $2,000 a month — less than a fully loaded in-house salesperson ($3,500–7,000/month).
| Foundation — base setup module | ✓ |
| Knowledge base — business memory and context | ✓ |
| Orchestrator — agent coordination | ✓ |
| AI sales desk — calls, outbound | ✓ |
| Lead intelligence — enrichment, scoring | ✓ |
| Post-launch support | ✓ |
Products and their scope — from fablelabs.net
Cost of service grows with the number of clients rather than staying flat — that's normal service economics, not a myth of free scaling.
Strategy, sales, client relationships. Personally runs the first client and every deal at this stage.
AI agents, MCP integrations, automation. The system's second technical layer — deep engineering on top of the base automation.
Developers and operators from several countries, vetted on prior projects. Ready to join within a week once funding lands.
Hiring in waves tied to milestones, not ahead of the money.
Team: $32,500 × 6 months ($195,000) + hardware for the full engineering team, up to $50,000 one-time. Actual need is ≈$245,000 — the $300,000 ask leaves room for negotiation. Two tranches tied to milestones.
| Year | Clients | Revenue | 2030 Market Share |
|---|---|---|---|
| Year 1 | 25 | $850,000 | 0.006% |
| Year 2 | 50 | $1,700,000 | 0.011% |
| Year 3 | 100 | $3,400,000 | 0.023% |
A model, not a promise: client count doubles year over year, $34,000 revenue per client. Year 1 spans a Base range of 10 clients ($340k) to a Breakout range of 50 clients ($1.7M). Market share is measured against the $15 billion segment by 2030. Even at 100 clients, this is a fraction of a percent: the market is large, with no ceiling in sight.
The machine handles the routine.
We're starting in Bali and growing alongside Indonesia and Singapore — markets where business is built on trust and a face-to-face meeting, not just on slides.
hello@fablelabs.net · fablelabs.net
— Fable Labs team